You’ve written the email. It’s got personality, value, maybe even a listing link. But no one’s clicking.
Chances are, your call-to-action (CTA) is either too generic or too aggressive.
The solution? Use CTAs that feel like tiny invitations, not big asks. Here are 5 high-converting CTA styles every realtor should try, all tested to spark curiosity, not push people away.
1. 📨 “Want me to send you the walkthrough?”
This works great for listing-related emails. Instead of saying “Check it out,” offer a private follow-up.
It feels personal. Low-pressure. Click-worthy.
2. 💬 “Have 5 minutes? Let’s talk goals this week.”
This CTA is perfect for lead-nurture emails. You’re not asking for a showing — just offering your time. And time = trust.
3. 📊 “Reply with your postal code — I’ll send you your home’s estimated value.”
This CTA turns email readers into leads with one reply. It’s especially strong in seller-focused campaigns.
4. 🔍 “Curious what’s happening in [neighborhood]? Here’s what I’m seeing this month.”
Use this when you’re emailing a segment of your list by location. It makes your content hyper-relevant — and clicks go up.
5. ✅ “Click here to grab my free buyer checklist (no sign-up needed)”
Sometimes, a freebie with zero friction is the best CTA of all. This one builds your list and goodwill.
Want a full library of real estate marketing you can send?
My upcoming method has 40+ proven real estate CTAs tailored for buyers, sellers, and cold leads, plus hashtags and social media templates to match.
Her Beautiful Brand 
Leave a comment