If you’ve ever stared at your inbox thinking, “I should really follow up with that lead…” but didn’t know what to say, this is for you.
An automated real estate newsletter keeps your name in front of clients without you spending hours every week writing fresh content. Start by setting up an account with an email platform like Mailchimp, Flodesk, or ConvertKit.
Think of your newsletter as your personal VIP club for clients and prospects — a place where they get insider updates before anyone else. You don’t need to overcomplicate it; platforms like Mailchimp make it easy to send eye-catching emails that look like they took hours (but really didn’t).
Share quick market insights, new listings, or even a “home tip of the week” to keep your audience engaged and looking forward to your emails. Send it weekly or bi-weekly, and before long, you’ll be the realtor who’s always top of mind, without spamming their inbox.
Here’s how to use them like a pro (and make them feel personal every time):
1. Start with a framework, not a script
A good template gives you structure, not word-for-word instructions.
Use them as a launchpad, and tweak just 10–15% to match your tone, your story, and your market.
For example:
“Hi [First Name], just wanted to check in…” →
“Hey Jamie, thought of you when I toured a home this week…”
2. Use them for more than just follow-ups
Email templates aren’t just for leads, use them for:
- Open house reminders
- Past client check-ins
- Neighborhood updates
- Buyer/seller onboarding
- Re-engagement campaigns
The more touchpoints you automate, the more consistent you appear.
3. Keep the vibe: casual, confident, clear
No jargon. No “as per my last email.” Just write like a human who’s here to help.
Templates should make life easier, not add fluff.
🚀 Want high-performing marketing templates for buyers, sellers, and cold leads, all editable and ready to send?
Her Beautiful Brand 
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