Your leads ghosted you — now what?
Truth is, most people aren’t “cold,” they’re just not convinced you’re the one. Email sequences are your chance to quietly re-engage, build trust, and stay top-of-mind without chasing. Follow my pinterest for more professional marketing strategies.
📬 Want done-for-you sequences just like these — with editable graphics and strategy notes? My new real estate marketing pack will come with captions, content idea lists, SEO strategy map for realtors, social media calendars, a list of tools recommended to save time and done-for-you email/social media post templates. For now, stay with me for free content ideas.
Here’s how to structure a 4-part cold lead sequence that gets results — even weeks (or months) after the first contact.
📨 Email 1 – Soft Reminder
Subject: Still exploring homes in [City]?
Keep it breezy. Reference your last convo or a market update. Offer a low-pressure next step, like:
“Want me to send listings in your new price range?”
💡 Email 2 – Teach Something
Subject: Most buyers forget to ask this at showings…
Drop a pro tip or quick mistake to avoid. Position yourself as a guide — not a salesperson.
Include a PDF or quick checklist for bonus points.
🌟 Email 3 – Share a Win
Subject: How we helped Jamie buy their first home under asking…
Short story. Real success. Proof of value. This is your social proof email — and it humanizes your brand.
✅ Email 4 – Offer Something Free
Subject: Want a no-pressure home valuation?
No strings attached. No hard CTA. Just offer help.
These 4 emails can warm up cold leads in under 10 days — and bring your list back to life.
Stay tuned for an affordable and effective marketing pack prepared by a senior professional graphic designer and marketing manager with hands on experience (me!). Build your brand with ease. And the best part: no subscriptions needed!
Her Beautiful Brand 
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