Your Instagram bio is more than a name and job title—it’s a mini billboard for your business. In less than 150 characters, you need to tell people who you help, where you work, and what to do next. If your bio just says “Realtor | City Name,” you’re missing out on real leads.
Here’s how to write a bio that turns profile visits into DMs:
1. Get Specific About Your Audience
Instead of saying “Realtor,” say:
🔑 Helping first-time buyers in Miami
This instantly tells people if you’re the right fit for them.
2. Add Social Proof or a Hook
Use a line that builds trust or sets you apart, like:
✨ Top-rated agent | 50+ homes sold
💬 Your bilingual real estate bestie
🎯 Helping busy families find forever homes
3. Include a Clear CTA + Link
Don’t make them guess what to do next. End with:
📲 Get my free buyer checklist ↓
Then link to your freebie, contact form, or link in bio hub.
A strategic bio builds instant credibility—and more importantly, it starts the lead funnel right at the top of your profile.
Her Beautiful Brand 
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