Most agents post a new listing once and call it a day. Big mistake. If you want to get the most out of your hard-earned listings, you need to stretch that content. One property can easily fuel a whole week’s worth of posts, without feeling repetitive.
Here’s how to make it happen:
Day 1 – The Teaser
Drop a “coming soon” post with one killer photo or a short video clip. Keep it mysterious. Focus on the vibe instead of just the specs.
Day 2 – The Story Behind the Home
Share a carousel or reel highlighting what makes this property unique. Maybe it’s the original crown molding, the cozy reading nook, or the massive backyard. Give buyers a reason to connect emotionally.
Day 3 – Neighborhood Spotlight
Talk about the area! Share your favorite coffee shop nearby, a local park, or the weekend farmers’ market. People buy into lifestyles, not just homes.
Day 4 – Behind-the-Scenes
Show what it takes to prep a home for market, staging, professional photography, or you doing a walk-through. This builds trust and shows your value as an agent.
Day 5 – Live or Virtual Tour
Go live or post a walk through video of the property. Answer questions, point out features, and make viewers feel like they’re there in person.
Day 6 – The Details Post
This is where you drop the specs, price, and how to book a showing. Keep it easy to read and visually appealing.
Day 7 – Testimonial or Call-to-Action
If you have a seller testimonial, share it. If not, post a CTA inviting buyers to book a tour or reach out for more info.
The key is to mix formats (photos, videos, stories, live streams) and speak to different audiences throughout the week. This way, you’re not just selling a home, you’re building engagement and trust with every post.
Her Beautiful Brand 
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